Blog

Marketing fail

This Epic Marketing FAIL Will Save Your Business

By Rachael Kay Albers / October 23, 2019 /

I’M A FAILURE! There, I said it. And I’m proud. Hang this blog on the fridge, Mom. I’m failing at a high level because I know what’s good for me.  Last night, I was editing this Awkward Marketing episode (that I shot last month) and it was like a love letter from my former self.…

Read More
How much money I make

How Much Money I REALLY Made When I Started My Business

By Rachael Kay Albers / October 21, 2019 /

When I launched my business, I made so little money the IRS called me to say, “Hey, hon. You ok? Need anything…? Like, maybe, a REAL JOB?”  Funny, that’s also what my mom said while she wept over the student loan “reminders” she saw stacked on my counter.  AND THEN I LEARNED THIS ONE SECRET…

Read More
Ron Tite Think Do Say Awkward Marketing Interview

#AwkTalk Interview with Ron Tite on Think Do Say

By Rachael Kay Albers / October 10, 2019 /

You get a LinkedIn notification from an overeager new connection named Dave. He wants to talk. You feel flattered. Until he smacks ya across with the face with a pitch slap you should’ve seen coming. No wonder we have trust issues. EVERYONE AND THEIR PET CHINCHILLA HAS SOMETHING TO SELL THESE DAYS. Your sister’s goofy…

Read More

Before You Rebrand Your Business, Watch This

By Rachael Kay Albers / September 26, 2019 /

If you haven’t sobbed over your keyboard mid re-brand, ARE YA REALLY DIGGING DEEP ENOUGH? Branding is sexy on the surface. Oooh! Fonts, colors, mooooood boards! So you barrel into a rebrand ready to luxuriate in the Pinspiration of it all and a month later, you’re dry heaving into a plastic bag, having an existential…

Read More
Scream viral gif

How I Got 9.5+ Million Views Overnight (And Why “Viral” Is Overrated)

By Rachael Kay Albers / August 30, 2019 /

How did I get 9.5 million views overnight? Short answer: no earthly idea. ??? I like to say, “The content you create today is a gift you give your future self.” BUT YOU NEVER KNOW WHEN THAT GIFT IS GOING TO ARRIVE. Maybe it’ll be a random Thursday night, 10 months after you publish something, when you get a…

Read More

Results Not Typical? How to Get More Than Three Commas

By Rachael Kay Albers / August 5, 2019 /

Y’ALL I FIGURED IT OUT. What if I told you that you could join the 3 Comma Club THIS YEAR if you were simply willing do the following:  Re-mortgage your house (Or just sell the damn thing and move into your Dad’s basement. It has a wet bar!!!) Never see your kids because MOMMY’S HUSTLING,…

Read More