Blog

The Quick ‘n’ Dirty Magic of This Rebrand

By Rachael Kay Albers / October 1, 2020 /

Today, I launch TWO new & improved brands and I have never been so proud. Will you celebrate with me? First the links, then the story: Rachael Kay Albers: https://rachaelkayalbers.com/ RKA ink: https://rkaink.com/ Why two brands? In a nutshell: RKA ink is my done-for-you brand. Hire my creative agency to help you rebrand your business…

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Easter Bunny Santa Tooth Fairy, Awkward Marketing

Santa, Fire Your Copywriter!

By Rachael Kay Albers / July 25, 2020 /

The man in red is in trouble. Santa hired a “clever” copywriter to spruce up his website in time for the upcoming holiday season. Y’all, it’s bad. They make The North Pole sound like one of those engineering firms where you’re not really sure WHAT they engineer… If he leaves it like this, nobody’s getting…

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Talking hamburger Awkward Marketing

The Worst Email To Send Your Customers

By Rachael Kay Albers / May 21, 2020 /

What if, instead of all the “Now more than ever” COVID ads with piano soundtracks, sepia filters, and hopeful lens flares… Big box advertisers just did what small biz email marketers do when they don’t know what to say: Say nothing. Then say sorry. I can see it now: You’re watching 90 Day Fiancé (and…

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The color palettes of my life

2019 Year in Review: The Color Palettes of My Life

By Rachael Kay Albers / April 3, 2020 /

It’s my favorite post of the year…right on time! (The colors of quarantine leave something to be desired…) My annual review, as told through the color palettes of my life. Inspired by my love for Design Seeds and all things color. Check out 2014, 2015, 2016, 2017, and 2018 to see how the palettes of…

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working from home haven't showered in a week

The 10 Stages of Working From Home

By Rachael Kay Albers / March 25, 2020 /

Stage 1. FREEDOM! via GIPHY Stage 2. I’M GONNA BE RICH! via GIPHY Stage 3. PREMATURE SMUGNESS via GIPHY Stage 4. KITCHEN COUNTER = STANDING DESK via GIPHY Stage 5. LOSE PANTS BATTLE via GIPHY Stage 6. NOW SEEKING BUZZFEED BLOCKER via GIPHY Stage 7. IMMUNE TO ONE’S OWN STENCH via GIPHY Stage 8. MUTE…

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Online Entrepreneurs, Coronavirus Is Our Moment (But Not Why You Think)

By Rachael Kay Albers / March 11, 2020 /

I’m not a doctor, but I do have my WebMD… …which requires me to consume every piece of coronavirus information available at 3 AM (and then again at 7 AM when my husband wakes up). Like many people around the world, I’ve spent the last few weeks trying to figure out what the hell to…

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