Blog
Yes! Activism Works, Even When It Doesn’t
On Rachel Hollis, “cancel culture,” community organizing, and why we can’t “win” activism & accountability, but should do it, anyway.
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You Don’t Have to Burn It All Down (And Why TOO MUCH Should Be SO MUCH)
Rebrand TOO MUCH to SO MUCH. Instead of saying, “She’s TOO MUCH,” say, “She’s SO MUCH.” You’re welcome. Lessons on burning it all down…
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What Happens After You Burn It All Down?
In 2021, I started a business / art experiment called FREE SCHOOL. I didn’t know at the time that this school would teach me to free myself. What happens after you burn it all down?
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How to Build a More “Ethical” Business (And How I Built Mine)
The #1 question I get from Marketing Muckraking fans is, “How do I build a more ethical business?”; “What does ethical marketing look like?”
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When a Boy Boss and a Girl Boss Fall in Love…
What to exploit when you’re expecting: the guide for influencers ready to monetize every precious moment…
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How To Get MORE! Results FASTER! and Why Ethical Marketing is a Long Game
We tend to see scaling as the ultimate goal of a successful business. Are “more!” results “faster!” compatible with ethical marketing?
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How Did We Get Here? The History of Marketing, Propaganda, and Politics From WWI to The Post-Trump Era
After the FBI raid on Mar-a-Lago, Trump supporters are saying to “lock and load” for civil war. How did we get here? We need to go further back. Marketing history intertwines with how politics and culture took shape over the last century. To understand marketing history is to understand ourselves.
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Brands, Self-Help, and the Art of Caring What Other People Think
I get this question a lot: “How do you stop caring about what other people think?” Maybe it’s the wrong question.
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When Does “Scaling Up” Your Business Model Mean Scaling DOWN Results?
“Scaling up” your business model often means scaling the understanding of your audience and the results you deliver DOWN. When profit trumps innovation, who wins?
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America, The Land of the Free? Do You Really Buy That?
The rhetoric of “freedom” in the USA has long meant one thing – freedom to consume. “Freedom” has been a selling point to keep us invested in this system, but the reality of our “free” country is that its laws have historically been applied to ensure that the powerful and wealthy are the free ones.
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