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Every Life Coach Website Ever: “GET UNSTUCK OR I WILL CUT YOU!”

By Rachael Kay Albers / February 2, 2021 /

Open letter to all life coach websites that start with: Hey I’m [ WHO CARES ] and I help [ PATRONIZING NICKNAME FOR WOMEN WHO LEAD BUSINESSES ] to [ VERB YOUR COPYWRITER FOUND IN THESAURUS ] a life they love and finally get UNSTUCK Imagine the word unstuck just reverberating endlessly across the mountains…

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I Quit Taking New Clients And Here’s Why

By Rachael Kay Albers / January 30, 2021 /

I’ve been waiting a long time for the “cool kids” of entrepreneurship to choose me.  To point to me and say:  YES! THIS PERSON RIGHT HERE! SHE HAS IDEAS WORTH LISTENING TO!  It even started happening, too.  Folks I watched from afar, “celebrities” (to me) of the online business world, started becoming my “friends” and…

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The Case For The Echo Chamber (And Why Your Brand Needs To Get Political)

By Rachael Kay Albers / January 7, 2021 /

I choose to surround myself with people who share my values, whenever possible, because it reinforces my commitment TO those values.  Call this an “echo chamber,” I call it a supportive community.  One that I NEED to guide me and inspire me so that I can continue being the type of human being who wakes…

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The Quick ‘n’ Dirty Magic of This Rebrand

By Rachael Kay Albers / October 1, 2020 /

Today, I launch TWO new & improved brands and I have never been so proud. Will you celebrate with me? First the links, then the story: Rachael Kay Albers: RKA ink: Why two brands? In a nutshell: RKA ink is my done-for-you brand. Hire my creative agency to help you rebrand your business…

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Easter Bunny Santa Tooth Fairy, Awkward Marketing

Santa, Fire Your Copywriter!

By Rachael Kay Albers / July 25, 2020 /

The man in red is in trouble. Santa hired a “clever” copywriter to spruce up his website in time for the upcoming holiday season. Y’all, it’s bad. They make The North Pole sound like one of those engineering firms where you’re not really sure WHAT they engineer… If he leaves it like this, nobody’s getting…

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Talking hamburger Awkward Marketing

The Worst Email To Send Your Customers

By Rachael Kay Albers / May 21, 2020 /

What if, instead of all the “Now more than ever” COVID ads with piano soundtracks, sepia filters, and hopeful lens flares… Big box advertisers just did what small biz email marketers do when they don’t know what to say: Say nothing. Then say sorry. I can see it now: You’re watching 90 Day Fiancé (and…

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