The AI In You Can See Everything

Published: October 25, 2026
last updated: November 10, 2026

Rachael Kay Albers, RKA

RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.

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Amanda Seyfried is AI in the new Nathan Fielder documentary You Can See Everything. Hear me out.

Amanda is trained on Elizabeth Holmes’ data. She’s not directly connected to Holmes, but can call up enough precise data to look and sound just like her.

Amanda is not a primary source, yet we trust her judgment because of how well she mimics the real thing.

And that’s what we see in You Can See Everything is showing us, while simultaneously revealing nothing about its subject we didn’t already know.

Liz is back and so is Marketing Muckraking. Elizabeth Holmes — the personal brand, the snake oil saleswoman, the legend — gets the credit, but not off the hook.

Years ago, I donned an Elizabeth Holmes wig for an Awkward Marketing parody connecting Liz with the fake-it-’til-you-make-it funnel hackers and grifters that partially inspired this podcast to begin with.

So when You Can See Everything came out, I had to don that wig again, head to the theater, and see everything for myself (twice!).

My friend Jenna Zaffino and I went to see Nathan Fielder’s documentary “about Elizabeth Holmes” and came away with more questions than answers.

What follows has all the hallmarks of a true crime investigation — including the cheesy, dramatic re-enactments and the opinionated talking heads who have no connection to the case, behaving like authorities and telling us how to feel about it.

Whodunnit? The call is coming from inside the critical response.

Come along for a wild ride through the Elizabeth Holmes chaos movie that is most definitely not about Elizabeth Holmes.

You Can See Everything - Marketing Muckraking Review with Rachael Kay Albers and Jenna Zaffino

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.

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