7 Things We Need to Keep Winning Hearts and Elections
Published: November 6, 2026
last updated: November 6, 2026
RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.
7 things that won the midterms and we need to keep winning hearts, elections, and people-first progress.
From Naomi Klein and Astra Taylor’s new book, End Times Fascism and the Fight For the Living World, when they detail what won Zohran Mamdani the mayoral election:
“There is no cut-and-paste formula for fighting end times fascism; every front will take on the character and texture of its place. There are, however, some guiding principles that are beginning to emerge across locations, and the Mamdani campaign embodied many of them.
(1) Start from a love of place;
(2) conjure a radically inclusive future where everyone can afford dignified lives;
(3) embrace common goals across difference;
(4) get outside and gather offline nd in person;
(5) take on the powerful joyously;
(6) draw on history;
(7) and don’t be afraid to stir the soul.”
— Astra Taylor and Naomi Klein
The fight for the living world is far from over.
Grab ahold of these rainbow handlebars of hope and let’s keep going.
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