Santa, Fire Your Copywriter!

The man in red is in trouble.

Santa hired a “clever” copywriter to spruce up his website in time for the upcoming holiday season.

Y’all, it’s bad.

They make The North Pole sound like one of those engineering firms where you’re not really sure WHAT they engineer…

If he leaves it like this, nobody’s getting presents in December and Y’ALL KNOW THIS IS NOT THE YEAR FOR THAT.

I hate throwing them under the bus here but if you check this video, it’s pretty clear that Santa hired the same people who did the Easter Bunny and The Tooth Fairy’s rebrands last year, which we all remember were total shit shows.

Catch this episode of Awkward Marketing and draw your own conclusions:

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.