What Claude and Disney+ Have in Common
Published: September 25, 2026
last updated: November 6, 2026
RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.
“AI chatbots are prediction machines designed to make us happy.” – Meryl Krieger
Disney+ ads are a blueprint for what to expect from Claude, ChatGPT, Gemini, etc.
These companies are HAPPY to lose money now to buy your brand loyalty forever because:
Once their tool is SO INEXTRICABLY WOVEN into your life, work, etc., not only will it feel IMPOSSIBLE TO SWITCH…
You won’t be able to picture living without them…
Then they’ll hike up the price, squeeze you with ads, throttle the experience that brought you in, and do it all over again every few months or years depending on the market conditions (that their tools help to influence and control, partially by influencing OUR collective attitudes, beliefs, and behaviors!!!)
Buyer beware ⚠️
Then buyer remember:
This isn’t about AI.
It’s about who owns the tools that own us.
It’s about the rules of the game itself.
The dangers of AI are inextricably woven together with capitalism and, with it, fascism (which capitalism will need to survive).
More terrifying than the tools themselves (many of which have existed and been integrated into our lives already for decades, without the “AI” label) is the system that rewards GROWTH at any cost, PROFIT > PEOPLE + THE PLANET, and allows a few dudes to design and control the whole thing with no oversight. A system where all of that is a FEATURE not a GLITCH.
As long as those are the rules, we should fear ALL the system’s tools.
May I interest you in another rabbit hole?