Awkward Marketing
“Scaling up” your business model often means scaling the understanding of your audience and the results you deliver DOWN. When profit trumps innovation, who wins?
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The rhetoric of “freedom” in the USA has long meant one thing – freedom to consume. “Freedom” has been a selling point to keep us invested in this system, but the reality of our “free” country is that its laws have historically been applied to ensure that the powerful and wealthy are the free ones.
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This has become my favorite annual tradition. My yearly review, as told through the color palettes of my life. Inspired by my love for Design…
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There are 4 types of change makers and we need them all. Are you the reformer, the fire starter, the innovator, or the bridge builder?
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Some businesses have no business being “scaled.” Learn the 7 secrets to a 7-figure launch and why the “dream” of passive income might be a nightmare.
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Behind every business coach coaching coaches, there is one secret they’re not telling you about how to be an overnight success.
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You don’t need to be a journalist to be a muckraker anymore. You simply must have an eye for social and economic injustices and a willingness to rake the muck to find the truth, which is a fancy way of saying “shit stirring.” Marketing needs activists now more than ever. Marketing needs muckrakers.
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When you bake down an idea to become bite-sized, you’re left with easy-to-swallow strategies, not for solving problems, but living with them.
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When entrepreneurs say, “I hate marketing,” what we really mean is, “I hate the system forcing me to act like an evangelist for my own cult of personality.”
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Brand culture, as we know it today, owes its existence to WWI propaganda. What if “brand loyalty” is authoritarianism in StoryBrand clothing?
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