Awkward Marketing

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Scaling Up Business Model Scaling Down Results - Rachael Kay Albers

When Does “Scaling Up” Your Business Model Mean Scaling DOWN Results?

“Scaling up” your business model often means scaling the understanding of your audience and the results you deliver DOWN. When profit trumps innovation, who wins?

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America - The Land of the Free? Do you buy that? Woman holding beauty product with AMerican flag

America, The Land of the Free? Do You Really Buy That?

The rhetoric of “freedom” in the USA has long meant one thing – freedom to consume. “Freedom” has been a selling point to keep us invested in this system, but the reality of our “free” country is that its laws have historically been applied to ensure that the powerful and wealthy are the free ones.

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2020-2021 Years in Review: The Color Palettes of My Life

This has become my favorite annual tradition. My yearly review, as told through the color palettes of my life. Inspired by my love for Design…

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Together we will change the world

The 4 People Who Will Change The World (Which One Are You?)

There are 4 types of change makers and we need them all. Are you the reformer, the fire starter, the innovator, or the bridge builder?

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The ethical problem with "scaling" your business model - Rachael Kay Albers

7-Figure Launch Secrets and The Ethical Problem with “Scaling” Your Business Model

Some businesses have no business being “scaled.” Learn the 7 secrets to a 7-figure launch and why the “dream” of passive income might be a nightmare.

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How to be an overnight success - Brad Brosakis, Rachael Kay Albers

How To Be An Overnight Success (No, Really!)

Behind every business coach coaching coaches, there is one secret they’re not telling you about how to be an overnight success.

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The Marketing Muckraker newspaper Rachael Kay ALbers

What’s a Muckraker? And Why Does Marketing Need More?

You don’t need to be a journalist to be a muckraker anymore. You simply must have an eye for social and economic injustices and a willingness to rake the muck to find the truth, which is a fancy way of saying “shit stirring.” Marketing needs activists now more than ever. Marketing needs muckrakers.

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White hands holding coffee to-go cup that with skull logo that reads "Feel good easy answers"

If Capitalism Can’t Solve It, What Will?

When you bake down an idea to become bite-sized, you’re left with easy-to-swallow strategies, not for solving problems, but living with them.

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Collage of torn items atop Ronald McDonald graffiti - "BUY" neon sign, Everything is Figureoutable signage from Marie Forleo's Hammerstein Ballroom event, religious cross in cloudy sky, Hammerstein ballroom during Everything is Figureoutable event

“I Hate Marketing” and Other Lies We Tell Ourselves

When entrepreneurs say, “I hate marketing,” what we really mean is, “I hate the system forcing me to act like an evangelist for my own cult of personality.”

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Man walks in front of propaganda posters that say "Big Brother Is Watching You" with Jeff Bezos's face

How To Lose Friends & Alienate People: Betraying Your Audience Is The New “Brand Loyalty”

Brand culture, as we know it today, owes its existence to WWI propaganda. What if “brand loyalty” is authoritarianism in StoryBrand clothing?

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