Awkward Marketing

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Branding Isn’t Theater, So Stop Showing Off

Author’s note 4/8/22: I originally published this episode on 10/17/2018. My perspective on Donald Miller, his ethics, and what his brand represents have changed since…

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Marketing Is A Lifestyle, Not A Diet

Has this ever happened to you? You write a blog that you’re really excited about, post it on social media, and kick up your feet,…

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Show, Don’t Tell Marketing In 3 Easy Steps

“Features! Benefits! Blah blah blahh! Buy now?” Blabbing at your customer about how amazingggg your service is? It’s kinda like a superhero swooping in to…

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Don't Hire a Web Designer Until...

Don’t Hire a Web Designer Until You Watch This

Hiring a fancy web designer to build your baby business’ first website is a little like buying your 16 year old a Lambo to teach…

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4 Ways to Avoid Clients From Hell

4 Ways to Avoid Clients From Hell

They fill your inbox with inane questions and outrageous demands. They’re hard to get ahold of when you need them, but always manage to track…

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Boost Your SEO And Save Thousands

5 Ways to Boost Your SEO and Save Thousands

They say we fear what we don’t understand. In the world of online marketing, that fear can often mean we fork over wads of cash…

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The #1 Thing You Should Never Delegate

The One Thing You Should Never Delegate

“Delegate,” they said. “It’ll be easy,” they said. “Just try Fiverr,” they said. So you did. (And you spent more than a fiver.) And you…

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Why You Should Do Competitor Research

Why You Should Do Competitor Research (Especially If You’re Not a Competitive Person)

The biz world is rife with war analogies. But what if you don’t want to kill, destroy, or gut the competition? That terminology doesn’t simply fail to resonate with…

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The #1 Tool Your Small Biz Needs

The Small Business Tools Every Entrepreneur Needs

Are you a cool entrepreneur? Lemme check your labels. I heard from Jackie who heard from Brian who eavesdropped on Alisha telling Marcus that you’re…

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Why Launching a Website Is Like Having a Baby

Why Launching a Website Is Kinda Like Having a Baby

Alternative Title: The Episode Where RKA Has a Baby and Awkwardly Turns It Into a Business Analogy Because I couldn’t help myself. And I felt…

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