Scroll down for the
that gives your business
unforgettability
The one woman showstopper who teaches you there is no stupid trick. More on this later.
*Brad
A Lambo-flexing, funnel-hacking, comma-pushing snake oil salesman. Will do just about anything for your email address.
Bespoke is back! In your face, Brad* 
While all the "gurus" and their girlboss kid sisters peddle AI-generated formulas for earning 7 figures from your toilet seat, I teach you to take the pages from their dated playbooks and set fire to the status quo.
You don't need to optimize every inch of your life, until you feel more plastic than person, more brand than human being.
You don't need to hustle harder, scale deeper, or masquerade as an influencer, shimmying across the Internet for likes + shares.
You just need to stop following someone else’s playbook and write one that fits the business and the human beings right in front of you.
I’m Rachael Kay Albers and I teach you how to make memories > marketing.
I won’t bore you with another 7-step framework for becoming a more efficient version of somebody else.
In fact, I won’t bore you ever.
What will I do? Show you how to build an unforgettable brand experience rooted in carving out moments of care & delight for the people you serve.
Hey, I'm RKA! 
Creative director + brand strategist gone wild, which means I question the system, reject B/W answers, and make room for the whole damn rainbow.
There are 3 ways to work with me:
Door #1.
Book a Session
Your brand has my attention. Expert marketing insights in a fun-size format. Two 1-hour sessions. Me all up in your business. (Yes, my consulting sessions come in pairs. More delightful than a Twix bar, way less gooey.)
Door #2.
PRIVATE BRAND RETREAT
A brand retreat with your name all over it. Part strategy intensive, part creative playground: fully customized to your business and what needs your attention most. These are the kind of breakthroughs that don't happen on Zoom.
Door #3.
FULL BRAND REINVENTION
Just call me the rebrand whisperer. RKA INK, my creative agency, is the reinvention studio for businesses that burn the rulebook. We blend strategy + messaging + design to make you the talk of the town (also, the Internet).
Featured on
What I'm thinking about in public
From my body of work on brand culture
Digiday: Brands navigating culture-war risks
On what happens when brands enter political and cultural conversations, and why caution can become its own kind of theater.
NPR: The TikTok hype behind a preppy boutique for tweens
On kidfluencers, consent, identity, and what happens when childhood becomes content.
JSTOR Daily: “American as Apple Pie”
My essay on how marketing helped make guns part of contemporary American boyhood.
Newsweek: "Gun Marketing Is Being Held Accountable. Don’t Ignore Kidfluencers"
My essay on the marketing machinery behind gun culture, and what happens when children become both the audience and the ad.
NBC: Target Boycotts & Rainbow Washing
An interview with Sue O'Connell on what Target boycotts mean for corporate "solidarity" with political movements.
Bring me to your stage
Let's rethink how we brand
I speak on branding, culture, creativity, and what it takes to stay human in the machinery.