What’s a Muckraker? And Why Does Marketing Need More?
You don’t need to be a journalist to be a muckraker anymore. You simply must have an eye for social and economic injustices and a willingness to rake the muck to find the truth, which is a fancy way of saying “shit stirring.” Marketing needs activists now more than ever. Marketing needs muckrakers.Read More
If Capitalism Can’t Solve It, What Will?
When you bake down an idea to become bite-sized, you’re left with easy-to-swallow strategies, not for solving problems, but living with them.Read More
“I Hate Marketing” and Other Lies We Tell Ourselves
When entrepreneurs say, “I hate marketing,” what we really mean is, “I hate the system forcing me to act like an evangelist for my own cult of personality.”Read More
How To Lose Friends & Alienate People: Betraying Your Audience Is The New “Brand Loyalty”
Brand culture, as we know it today, owes its existence to WWI propaganda. What if “brand loyalty” is authoritarianism in StoryBrand clothing?Read More
The Real Villain in “Don’t Look Up” (It’s Not Who You Think)
The reviews of “Don’t Look Up,” repeat again and again how “the people who really need to see this movie, won’t watch it” but I disagree.Read More
Are MLMs The Dick Pics of Online Marketing?
MLM messages are often called “dichard” pics of online marketing. But you’re not a network marketer, so you don’t have to worry, right? Not so fast…Read More
Is Santa the Patron Saint of Capitalism?
I can pinpoint the exact moment in my childhood when Christmas lost its magic. It’s why they call Santa “the Patron Saint of Capitalism.”Read More
Deepfakes Are Coming To A Funnel Near You
Settle a bet for me. Is this interview with Keanu Reeves talking about deepfakes a deepfake? Or, should I say “synthetic media”? (The feel good term.)Read More
The Age of the Personal Brand
We’ve all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us?Read More
Rachel Hollis, Jenna Kutcher, Amy Porterfield, and the Case of the SEO Optimized Friendship
In 2020, Tyler J. McCall recorded a live video where he denounced James Wedmore, citing Wedmore’s Trump support and Qanon ties. Then it disappeared.Read More