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Talking hamburger Awkward Marketing

The Worst Email To Send Your Customers

By Rachael Kay Albers / May 21, 2020 /

What if, instead of all the “Now more than ever” COVID ads with piano soundtracks, sepia filters, and hopeful lens flares… Big box advertisers just did what small biz email marketers do when they don’t know what to say: Say nothing. Then say sorry. I can see it now: You’re watching 90 Day Fiancé (and…

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The color palettes of my life

2019 Year in Review: The Color Palettes of My Life

By Rachael Kay Albers / April 3, 2020 /

It’s my favorite post of the year…right on time! (The colors of quarantine leave something to be desired…) My annual review, as told through the color palettes of my life. Inspired by my love for Design Seeds and all things color. Check out 2014, 2015, 2016, 2017, and 2018 to see how the palettes of…

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working from home haven't showered in a week

The 10 Stages of Working From Home

By Rachael Kay Albers / March 25, 2020 /

Stage 1. FREEDOM! via GIPHY Stage 2. I’M GONNA BE RICH! via GIPHY Stage 3. PREMATURE SMUGNESS via GIPHY Stage 4. KITCHEN COUNTER = STANDING DESK via GIPHY Stage 5. LOSE PANTS BATTLE via GIPHY Stage 6. NOW SEEKING BUZZFEED BLOCKER via GIPHY Stage 7. IMMUNE TO ONE’S OWN STENCH via GIPHY Stage 8. MUTE…

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Online Entrepreneurs, Coronavirus Is Our Moment (But Not Why You Think)

By Rachael Kay Albers / March 11, 2020 /

I’m not a doctor, but I do have my WebMD… …which requires me to consume every piece of coronavirus information available at 3 AM (and then again at 7 AM when my husband wakes up). Like many people around the world, I’ve spent the last few weeks trying to figure out what the hell to…

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The Power of Vulnerability to Make You Rich and Famous

By Rachael Kay Albers / February 26, 2020 /

What if Mr. Clean, The Energizer Bunny, and Ronald McDonald all embraced the cash cow that is #VULNERABILITY? What are they waiting for?
 Hell, forget them! What are YOU waiting for? Fire your marketing department. You don’t need a TEAM. You just need an iPhone camera and a tear in your eye to start tapping…

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#AwkTalk Interview With Ash Ambirge on The Middle Finger Project

By Rachael Kay Albers / February 13, 2020 /

What do you do when you get everything you wanted and then you feel…disappointed? Is something wrong with you? What if you dreamed of the marriage and the house with the carpet on the stairs and the two car garage and the safe job and you got it! And now you’re like UMMMMM. Yeah, can…

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