The Real Villain in “Don’t Look Up” (It’s Not Who You Think)

To spot the villain in “Don’t Look Up,” the Netflix disaster film that hit the planet on December 24, you’ll want to start at the end.

There are spoilers in this post, so if you haven’t seen “Don’t Look Up,” just look up to the top of your browser, go watch the movie, and then come back.

In "Don’t Look Up," three scientists haplessly try to warn the world of apocalypse. And they are thwarted at every turn — by the government, the media, and the corporate kings who run both.

But the biggest, baddest villain in the film isn’t the Muskesque Peter Isherwell (Mark Rylance) who runs BASH Cellular — and the comet — literally into the ground.

Peter Isherwell, CEO of BASH Cellular from Don't Look Up

Or the Girl Boss-in-Chief, President Janie Orlean (Meryl Streep), who glibly dismisses the crisis while standing in front of a shelf of her own branded books lining the Oval Office. 

President Janie Orlean from Don't Look Up played by Meryl Streep

Nor is it the irreverent “news” show hosts, Brie Evantee (Cate Blanchett) and Jack Bremmer (Tyler Perry) who gaslight and gatekeep their guests on “The Daily Rip” with its tagline, “keeping the bad news light.” 

Brie Evantee and Jack Bremmer on The Daily Rip from Don't Look Up played by Cate Blanchett and Tyler Perry

The key antagonist in “Don’t Look Up,” is revealed in the last supper between the failed scientists and their chosen family, tucked into what seems like small talk about pie:

“If I’m to be completely honest, because at this moment, why not, I actually like the junky taste of store bought better than homemade,” confesses Dr. Teddy Oglethorpe (Rob Morgan).

“I know what he means, it’s like a childhood memory thing,” replies June Mindy (Melanie Lynskey), as the rest of the table debates the merits of mass produced vs. do-it-yourself.

The Last Supper in Don't Look Up

This scene in the final minutes of “Don’t Look Up,” helped me understand a moment in the beginning that I couldn’t quite work out.

When we’re first introduced to BASH CEO, “Sir” Peter Isherwell (who I spent half the film thinking was a deepfake) he’s on stage flanked by a group of global children.

He unveils his latest cellular update, BASH LiiF: “Life, without the stress of living,” as the kids hold up their prop phones dutifully.

In the middle of Sir Bezermuskjob’s presentation, one of his model children, visibly concerned about Peter after he tells the audience, “all my life’s work has been driven by an inexpressible need for a friend,” asks if she can say something and he responds with a curt no. 

Offstage, after a BASH representative reclaims her prop phone, the same little girl timidly approaches Isherwell and tells him, “I love you, Peter.” He ignores her and she is hurried away by an assistant, confused and dejected. 

Little girl says "I love you, Peter" to Isherwell in Don't Look Up

Isherwell either doesn’t notice or doesn’t care. He responds to his legion of aides instead:

“Are we sure that the video of the puppy on the rooster is optimizing our prepubescent sense memory consumer sector?” 

Remember what June told Teddy, as he confessed his preference for store bought pie? 

“I know what he means, it’s like a childhood memory thing.” 

And there you have it. 

The bad guy in "Don’t Look Up" is branding. 

A culture of propaganda in service to capitalism that monetizes our deepest desires and sells them back to us, to our detriment. (It’s not lost on me that this film itself is a form of propaganda, and I can’t help but wonder if that was the point in the age of the meta Metaverse.) 

We are reminded throughout the film that Isherwell never had children — he responds more warmly to his cold steel BEAD bot than the human girl offering up her love to console him.

To Isherwell, children are just future brand loyalists, whose “prepubescent sense memory” has been optimized to see objects as friends.

Peter Isherwell, hugs his BEAD son in Don't Look Up

This is almost too real to be satire, as anyone who’s ever had a Happy Meal, and then returned to McDonald’s in adulthood — against their better judgment — because it inexplicably tastes like childhood, can attest.

But what makes that scene all the more ominous is that, by the end of the film, we know that Isherwell had the data to predict exactly how the children of the world would die.

“Life, without the stress of living,” was a warning disguised as a slick slogan.

BASH used branding to lull the world into a false sense of security, so it could bleed them dry before literally bleeding them dry. 

But Isherwell wasn’t alone in this. Sure, he’s the poster Boy Boss for compassionless capitalism, but he had a large team of the world’s leading scientists and technologists helping him develop the algorithm that would predict their own demise to 96.5% accuracy. 

Leonardo DiCaprio and Jennifer Lawrence’s characters, Dr. Randall Mindy and Kate Dibiasky didn’t discover the comet. BASH did. 

Isherwell may feign surprise when he’s alerted to news about the coming cataclysm, but make no mistake, he allows the scientists to be branded as its discoverers, because the truth is bad for business. 

Sir Bezermuskjob knew how the world would respond if he revealed the news himself, thus attaching the comet to the BASH brand.

“And we’re supposed to trust you? The comet’s got your name…” Congressman Tenant (Robert Joy) grills Dibiasky later in an interview on Patriot News.

"And we're supposed to trust you? The comet's got your name" - Congressman Tenant played by Robert Joy in Dont Look Up on Patriot News with Michael Chiklis

The president gets it.

“You cannot go around saying to people that there’s 100% chance that they’re gonna die,” she tells Dr. Mindy and Dibiasky when they first inform her of the comet.

She then lights up a cigarette and laughs about how, after hiding her smoking habit from the press during her campaign, she started smoking freely and went up 3 points in the polls.

“They love that she kept it real. They love watching a smoke show smoke,” her son and chief-of-staff Jason (Jonah Hill) guffaws.

“Authenticity” in the age of the personal brand.

But you can lose the point in the obvious Oedipal jokes referencing another former president in red and his sexual fixation on his daughter.

President Orlean smugly smoking in Dont Look Up, played by Meryl Streep

The president smugly smoking is a smoking gun.

This moment is both foreshadowing for the film’s ending and a callback — to tobacco makers like Philip Morris, who sponsored study upon study in the 1950s-90s, confusing consumers about the perils of smoking “to undermine and distort the emerging science,” as Allan M. Brandt, PhD wrote in a 2012 article for the American Journal of Public Health entitled, “Inventing Conflicts of Interest: A History of Tobacco Industry Tactics.”

“The tobacco industry's program to engineer the science relating to the harms caused by cigarettes marked a watershed in the history of the industry. It moved aggressively into a new domain, the production of scientific knowledge, not for purposes of research and development but, rather, to undo what was now known: that cigarette smoking caused lethal disease. If science had historically been dedicated to the making of new facts, the industry campaign now sought to develop specific strategies to “unmake” a scientific fact.” - Allan M. Brandt, PhD

Sound familiar?

Branding trumps science by spinning facts into “controversy.”

“You guys told us the science was 100% and it’s not and now we look like idiots.” Reporter Adul Grelio (Tomer Sisley) angrily tells Dr. Mindy and Dibiasky after their TV interview fails to gain enough traction.

Just one day earlier, Grelio had fact checked and confirmed the science with professors at Columbia University, saying,

“I was very skeptical at first, but this is all quite credible.”

"The bottom line is, you guys told us the science was 100%" Adul Grelio (Tomer Sisley) in Don't Look Up

Nothing changed except optics.

Oh, and the “head of NASA” declaring it “more near-miss hysteria.”

Pay no attention to the fact that she’s an anesthesiologist, not an astronomer.

She’s got the NASA brand on her back — and that’s backed up by the American superbrand of exceptionalism with its catchy slogans of “freedom” and “jobs for all.”

(My favorite line in the film was Kate Dibiasky’s midwestern mom telling her she doesn’t want Kate bringing “politics” into the house, saying, “Your dad and I are for the jobs the comet will provide.” Accurate.)

"Your dad and I are for the jobs the comet will provide" - Kate Dibiasky's mom in Don't Look Up

There are very few real brand names or logos shown in “Don’t Look Up.” (The first and last logos onscreen are BASH's.) Most of the logos we see are opportunities for the filmmakers to work in more jokes. But each familiar logo we see has a purpose.

The American flag is one. NASA another. Oh, and Miller Lite, too.

Not only does the alcohol industry have a history of obscuring science, similar to tobacco, but Miller Lite was owned by Philip Morris — now Altria — until a series of mergers helped erase their connection.

Miller Lite logo in Don't Look Up

Philip Morris, like BASH, knew how their customers would die.

And, also like BASH, they used branding — and still do — to lull customers into a false sense of security long enough to get addicted.

When the science becomes as clear as a comet in the sky, they simply switch products.

Take a look at Philip Morris International’s website today:

Philip Morris International Website "Science" - 2022

Using "science" to undermine the science that doesn't serve them is a branded masterwork of manipulation to which everyone serving capitalism is a party — the campaign donor-funded White House, the ad-funded media, the government-funded NASA.

Even Dr. Mindy, the scientist sounding the alarm, is turned into a brand — “America’s sexiest scientist” — defanging his message and the science behind it along the way.

He appears on PBS and in PSAs to soothe the public and stay politically correct enough to be in the room where it happens, and in doing so, destroys his own credibility.

What causes this Faucian twist? Mindy, like many of us, buys the lie that saving the planet can be as easy as partnering with the right rich people.

But, as we see at the end of the film, he was dead wrong in his calculation.

“Randall, we’re hearing that there is no comet. Or that there is a comet but it’s a good thing or maybe it’s a bad thing. We are so confused. So, could you please help us out here, oh wise scientist?” Brie Evantee, the talk show host he’s literally in bed with coos in his last interview on The Daily Rip.

Dr. Randall Mindy finally loses it on The Daily Rip in "Don't Look Up" - Leonardo DiCaprio, Cate Blanchett, Tyler Perry

The jig is up, and Mindy finally sees the light, but when he starts talking about the importance of peer review, he’s interrupted by co-host and “shameless capitalist” Jack Bremmer:

“If BASH’s stock is any indicator, we don’t have to worry about the peer review.”

When Mindy blows up in response and screams facts at the camera, he loses his seat at the table.

The talk show hosts, like the president, and Isherwell, know that Mindy is right. But they are loyal to branding above all else — whether their personal brands or the multinational brands they prop up.

In this way, their characters and Isherwell’s are red herrings. Much like Musk and Bezos and Buffet in the dystopian reality we’re all watching unfold on our phones.

Just as “Washington’s always gotta have a hero,” President Orlean’s logic for thrusting the insufferable Benedict Drask (Ron Perlman) into the spotlight as her mission’s brand ambassador and “launch savior,” we need a singular villain to blame for our suffering.

"The World Watches As Savior Prepares For Launch" Headline from Don't Look Up

“You guys, the truth is way more depressing. They’re not even smart enough to be as evil as you’re giving them credit for,” Kate Dibiasky tells a group of fanboys with her face stickered onto their skateboards.

As long as the villain is Isherwell — or Elon Musk or Jeff Bezos or Warren Buffett — the answer to our problems lies, not in critiquing the branded capitalist culture that breeds BASH Cellulars — but in ridding the world of a few bad apples.

This is yet another peril of the age of the personal brand. Give systemic injustice a human face and we can easily “cancel” it.

All the great taste of catharsis, none of the impact!

No single man or woman — whether a president, a CEO, an entrepreneur, a talk show host, a scientist, or a superstar — can doom or save us. And that truth is depressing. 

Savior Launch Photo Opportunity Situation Room from Don't Look Up with Leonardo DiCaprio and Cate Blanchett

In the reviews of “Don’t Look Up,” I’ve read again and again how “the people who need this movie, won’t watch it” but I disagree.

The people watching and celebrating this film, the ones who already agree that something’s rotten in the state of Denmark, need this message the most.

Because we, too, have bought a branded lie — that Sir Bezermuskjob is the problem (or anti-vaxxers or climate change deniers or Trump or Fox News or, or, or…) not the capitalism they rode in on.

“You are a lifestyle idealist. You think you’re motivated by beliefs, high ethical beliefs. But you just run towards pleasure. And away from pain. Like a field mouse,” Isherwell tells Dr. Mindy, before revealing that BASH’s algorithm knows he’s going to die alone.

But what he’s describing is a feature, not a glitch.

Cigarettes or booze, Happy Meals or happy news shows, likes or subscribes; brand culture doesn’t care, any addiction will do, as long as it feeds our collective appetite for pleasure > pain, which keeps the wheels of capitalism turning.

On its face, "Don’t Look Up" does appear to be preaching to the choir.

But maybe that’s because the “choir,” those of us who think we’re motivated by “high, ethical beliefs” like Mindy while still finding endless ways to justify or cooperate with a system that wants to kill us, are singing the song of capitalism in a different key.

Dr. Mindy’s death is the only prediction that doesn’t come true. Not because he saves the day. He doesn’t. But because, in the end, he defies his inner “field mouse,” trained by Happy Meal culture to always avoid discomfort, no matter the cost.

He runs from pleasure — his seat on Peter’s Ark — and towards the pain of watching the world end.

But he’s not alone. And that is the key.

Community, not rugged individualism, is the only answer as cataclysm comes for us.

Will it save the planet? Maybe? Probably not?

But it just might save our souls.

EPILOGUE

Here's a breakdown of some of the notable branding moments in "Don't Look Up":

BASH Bluetooth Speaker from Don't Look Up
The BASH logo is the first and last logo onscreen in "Don't Look Up." While there's a whole scene of Kate Dibiasky preparing tea and then the scientists eating and drinking together, all the labels are turned away.
The logo for the Planetary Defense Coordination Office - Don't Look Up
The logo for the Planetary Defense Coordination Office. Hilariously, yes, this is a real place and this is its real logo.
Dr. Teddy Oglethorpe heads into NASA in front of a "RIG" ad in Don't Look Up
Dr. Teddy Oglethorpe heads into NASA in front of a "RIG" ad.
Leonardo DiCaprio with a Dell computer in Don't Look Up
Dr. Randall Mindy holding a Dell laptop. Notably, Mindy is the only scientist who holds a conspicuously branded object. Kate and Teddy always cover the labels.
CVN Breaking News on Sheriff Conlon Nude Photos
The news on CVN the night the White House is too busy to speak to Mindy and Dibiasky. "Breaking News! Sheriff Conlon Was A Former Nude Model: White House Press Briefing Expected Shortly." Personal brands are in crisis!
2015 Webby Award for "Lady Biz" by Janie Orlean from Don't Look Up
President Orlean has her 2015 Webby Award for "Lady Biz" displayed in The Oval Office. A play on The Apprentice?
BASH Cellular co-opts the Sistine Chanel for its "Let There Be LiiF" campaign
BASH Cellular co-opts the Sistine Chanel for its "Let There Be LiiF" campaign.
Let there be Liif - BASH Cellular
The "Let There Be LiiF" slogan in BASH's update presentation
Kate breaks the news to her boyfriend in front of a Polar water case in Don't Look Up
Kate breaks the news of the comet to her boyfriend in front of a case of real world Polar Seltzer. The ads around her read, "Tested," "Trusted," "Honest," and "Everything Starts With Zero." Remember the ephemeris?
The subway ad behind Dr. Mindy and Kate as they arrive at The Daily Rip reads "We're Dying"
If you look closely, the subway ad behind Mindy and Dibiasky as they arrive at The Daily Rip reads, "WE'RE DYING."
LEED certified building for The Daily Rip
The Daily Rip is hosted in a LEED certified building.
A poster for "Secretly Poor" on NBS where The Daily Rip films in Don't Look Up
A promotional poster for "Secretly Poor" on NBS where The Daily Rip films. The tagline reads, "From filthy to filthy rich."
The Daily Rip from Don't Look Up
The days of the week on The Daily Rip set are scrambled and out of order, a mirror to how they present the news.
The Daily Rip set Lib upside down in Don't Look Up
The mugs on The Daily Rip read "Lib" upside down in the glass table's reflection.
Autopsy Newsroom from Don't Look Up
The Autopsy newsroom watches The Daily Rip and prepares their clickbait, not on the comet, but Riley Bina and DJ Chello's reunion. “What about 'Forget Breakup Sex, Try Breakup Relationship,' one reporter suggests. “Oh c'mon! '10 Famous Second Chances For Two Timers," Phillip (Himesh Patel) responds.
The New York Herald's Stats on Riley Bina and DJ Chello in Don't Look Up
The New York Herald's metrics on whether or not to promote a story. "Riley Bina Asks DJ Chello To Take Her Back" performed fantastically.
Autopsy Clickbait Article "You Know the Crazy Chick Who Thinks We're All Going to Die? I Actually Slept WIth Her" From Don't Look Up
Clickbait article from Autopsy, "You Know the Crazy Chick Who Thinks We're All Going to Die? I Actually Slept WIth Her." Buzzfeed much?
More real world brands in a world of parody. This time it's the Westboro Baptist Church.
More real world brands in a world of parody. This time it's the Westboro Baptist Church.
Senator Lerner Reacts to President Orlean Sex Scadal
"Senator Lerner Reacts to President Orlean Sex Scandal." Something tells me Bernie Sanders would have no comment.
A Lerner yard sign in Don't Look Up
A Lerner yard sign on the Mindy lawn.
Dr Mindy and President Orlean's Book
Dr. Mindy has President Orlean's book on his desk, "How To Manage Your Money, Even When You Have None."
Kate Dibiasky runs at Michigan State in Don't Look Up
Kate runs on campus in her Michigan State hoodie. The Michigan State brand is often used in contrast to Ivy League schools and their perceived superiority.
LEt's Get Fit Initiatve on The White House Lawn
The "Let's Get Fit" initiative on the White House lawn led by "from another generation" launch "savior" Benedict Drask.
Jackpot Fiance on Don't Look Up
The voiceover from an episode of Jackpot Fiance says, “Good things come to those who wait. See?” with a clip of Francesca and Harry from Netflix's "Too Hot to Handle." A Netflix burn on...itself? Shortly before President Orlean interrupts to announce with news of the comet.
Dalia Hensfield, Correspondent for BASH in Don't Look Up
Correspondent Dalia Hensfield reports on BASH News.
Magazine covers in Don't Look Up
"SMOKING HOT" President Orlean on the cover of WORLD Magazine. Timely.
America's Sexiest Scientist next to a headline that reads "Will There Be A SuperBowl?" in Don't Look Up
Science News magazine features "America's Sexiest Scientist" next to a "Pro Sports World" cover story that reads "Will There Be A SuperBowl?"
Stock Market Up in Don't Look Up
The CVN Business headline reads, "Stock Market Is Way, Way Up!" as President Orlean swears in her sexting partner and notable non-lawyer, Sheriff Conlon, to the Supreme Court.
President Orlean's approval rating on MeTube. Now we know this movie's fiction.
President Orlean's approval rating on MeTube. Now we know this movie's fiction.
Stock Market Drops Don't Look Up
CVN reports "Stock Market drops, record one day number!"
Dr. Randall Mindy (Leonardo DiCaprio) appears on what looks like Sesame Street
Dr. Mindy appears on PBN leveraging the Sesame Street brand to lull the masses and their kids into a false sense of security.
A father and child build a model rocket in honor of "launch savior" Benedict Dratch. It's all in the hastags.
A father and child build a model rocket in honor of "launch savior" Benedict Dratch. It's all in the hastags.
"Breaking News: Savior Launch" on Patriot News.
"Breaking News! Savior Launch: Countdown Commences" on Patriot News. The dog butt is not an accident.
The headline reads "US Shuttle Savior Prepares For Launch" next to Ripley's Believe It Or Not
The headline reads "US Shuttle Savior Prepares For Launch" next to Ripley's Believe It Or Not and a Bojo Mambo's ad for "Appy Hour."
Chicagoans Watch the Launch in Don't Look Up
Chicagoans watch the "Savior Launch." Here are a few examples of real brand logos inserted amongst parody brands. Planned Parenthood and The Cubs.
The situation room in Don't Look Up
President Orlean adopts a somber, "presidential" tone when she knows the cameras are trained on her in the situation room the day of her "Savior Launch."
Still image from Situation Room in Don't Look Up
These still photos from the situation room the day of the failed "Savior Launch" were undoubtedly going to be used in the press to remember the historic moment.
BASH marketing presentation at the White House from Don't Look Up
BASH marketing presentation for President Orlean and her cabinet.
Bojo Mambo's in Don't Look Up
Bojo Mambo's, shortly before the riot breaks out. It's no coincidence that this is a seafood restaurant.
BASH Liif Logo looms over riots
The BASH Liif logo looms over the riots that broke out after Kate tells everyone at Bojo Mambo's what's really going on.
Diet App on BASH Cellular Phone in Don't Look Up
The diet app that Kate uses to track when the comet will hit is a BASH app on a BASH phone.
FEMA and BASH team up in Don't Look Up
A public service announcement from FEMA and BASH to allay public concerns about the comet hitting. "I worry about my kids and their future. Sure, the jobs the comet’s going to create sound great. What if it’s not safe?" a worried Sharon tells the camera from her expansive kitchen. Then Mindy appears, "Right now millions of you are having these same doubts and questions about the approaching comet. That’s why BASH Cellular in conjunction with the United States government is creating a new hotline, free of charge, to answer all of your questions. And who knows? Maybe, just maybe…one of our scientists can be that friend we all need to lean on during uncertain times.” All the phone numbers in the film are branded extensions of the movie experience. This one goes to a fake phone sex line.
An Orlean yard sign in Illinois from Don't Look Up
An Orlean yard sign in rural Illinois. Contrast this with the yard sign on the Mindy lawn.
CVN headline, "Impact deniers gain momentum" in Don't Look Up
CVN plays at DrinkMo, featuring Kate's ex with the headline, "CVN Poll: Impact Deniers Gain Momentum."
A polar book overlooks blocks of icy water in Don't Look Up
A polar book overlooks cases of "icy" water at DrinkMo.
More real world logos at DrinkMo, Prosecco and Fireball. Could they be an angel and a devil on Kate's shoulders?
More real world logos at DrinkMo, Prosecco and Fireball. Could they be an angel and a devil on Kate's shoulders?
Another example of real logos in a world of parody. We can be sure Coca Cola did not pay for this product placement.
Another example of real logos in a world of parody. We can be sure Coca Cola did not pay for this product placement.
Burger Crown in Don't Look Up
The abandoned Burger Crown, whose sign reads, "Now hiring the damned." The Burger King has lost his kingdom.
Patriot News "Is The Comet a Hoax?" from DOn't Look Up
A Patriot News headline on a BASH phone: "Is The Comet A Hoax?"
Phone Repair store in Don't Look Up
Dr. Mindy first sees the comet with his naked eye in front of a Cell Phone Repair store (that's now selling shovels.) Not pictured: BASH Cellular next door.
President Orlean's "Don't Look Up" rally
President Orlean's "Don't Look Up" MAGA-inspired rally. Yes, you should text that phone number for more movie magic.
MeTubers duke it out #DONTLOOKUP
MeTubers duke it out #DONTLOOKUP
Orlean Bros Don't Look Up
The "Orlean Bros" rally on Vroom Vroom. And, yes, that's a machine gun wielding Meryl Streep in the poster behind our flannel wearing friend.
This tweet says everything: "My eyes are MY eyes #dontlookup." It's all in the username.
This tweet says everything: "My eyes are MY eyes #dontlookup." It's all in the username.
Riley Bina tells her followers to "screw the manatees" and "just look up" in Don't Look Up
Riley Bina tells her Vroom Vroom followers to "screw the manatees" and "just look up."
Devin Peters promotes Total Devastation in Don't Look Up
Devin Peters promotes his movie Total Devastation, set to debut the day the comet hits. He tells the reporter, "This pin points both up and down. Because I think as a country we need to stop arguing and virtue signaling and just get along," to which she responds, "That is so refreshing. I think we’re all tired of the politics.”
NRA footage from Don't Look Up
Another purposeful real world brand example in a world of parody. This footage is from an NRA convention and looks like it hasn't been altered at all for the film.
The For Real Last Concert to Save the World. Honest branding in Don't Look Up.
"The For Real Last Concert to Save the World." Honest branding.
An OnlyFans — er, US Fans — promo in the comments of Riley Bina's "Last Concert To Save The Planet." Another subtle dig at American exceptionalism.
An OnlyFans — er, US Fans — promo in the comments of Riley Bina's "Last Concert To Save The Planet." Another subtle dig at American exceptionalism.
MAGA hats on Don't Look Up
"Don't Look Up" hats in MAGA red, contrasted with signs that rightly suggest "Orlean is going down," while attempting to support her. I also like the touch of "Mine the comet."
As the reporter on CVN embraces the truth about the comet, the branding fades away to green screen.
As the reporter on CVN embraces the truth about the comet, the branding fades away to green screen.
A Trader Joe's lookalike supermarket, where Mindy and Dibiasky discuss salmon. Notably, you can't make out any logos but "CUKES" is loud and clear.
A Trader Joe's lookalike supermarket, where Mindy and Dibiasky discuss salmon. Notably, you can't make out any logos but "CUKES" is loud and clear.
The Don't Look Up Rescue Ship / Noah's Ark
Does Peter's Ark at the end look familiar? Reminds me of a few CEOs' dickrockets, I saw bouncing around space in 2021.
Texcon Oil tycoon Ted Biles cryogenically frozen in Don't Look Up
Texcon Oil tycoon Ted Biles safe on Peter's Ark. It's all in the name.
Jonah Hill, The Last Man on Earth in Don't Look Up
In the final post-credits scene, Jason Orlean is the last man on Earth. The BASH logo is the last logo we see onscreen, disfigured in the rubble to the left of Jonah Hill.

 

 

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Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.

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