Marketing Muckraking with Rachael Kay Albers is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. It's the podcast that asks, not simply what brand culture can do for us, but what it’s doing to us.
Latest & Greatest
When you last heard from me, I was writing and ranting about Elizabeth Holmes and the great American tradition of faking it ’til you make it. Now she’s back, and so am I —with a bad wig and more questions than ever. My friend Jenna Zaffino and I unpack You Can See Everything, Nathan Fielder’s mind-bending documentary, to ask: who, or what, is Elizabeth Holmes? And is this movie even about her? (Spoiler: it’s not.)
The Online Business Family Tree
This four-part Marketing Muckraking series explores how the Online Business Industrial Complex was built. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here.
Marketing Muckraking
Browse all episodes of the show
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When you last heard from me, I was writing and ranting about Elizabeth Holmes and the great American tradition of faking it ’til you make it. Now she’s back, and so am I —with a bad wig and more questions than ever. My friend Jenna Zaffino and I unpack You Can See Everything, Nathan Fielder’s mind-bending documentary, to ask: who, or what, is Elizabeth Holmes? And is this movie even about her? (Spoiler: it’s not.)
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I’m joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her, talking cancel culture and personal brands in PR crisis.
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Burn it all down? Or fix it from within? Where do we go from here? Tune in for the final installment of the Online Business Family Tree…
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In this installment, we cover fake it ’til you make it, clickbait and ClickFunnels, from Russell Brunson all the way to WWI and WWII.
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In Part 2 of the Online Business Family Tree, we cover 6 figure masterminds, Marie Forleo, the Syndicate, and how early Internet marketers brought mind control & manipulation online.
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This is Part 1 of The Online Business Family Tree series, tracing back Internet marketing history, from Thomas Edison to Tony Robbins.
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In this installment of Marketing Muckraking, I explore the question: should brands be “political”? Are we turning to corporations because we’ve lost our faith in government? What do we do, as brand consumers and business owners, with the answers to these questions? How do we build a better world?
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I review of Shiny Happy People: Duggar Family Secrets through the lens of marketing muckraking – how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history.
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We need personal unbranding because the term “Creator Economy” suggests an economy that belongs to creatives, when it’s really asking you to create for free, get paid in attention, and thank the platforms that profit off your labor for the opportunity to “do what you love.”
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Can we fix capitalism? Join Jeff Harry for a special CoMuckraking episode where we talk Yvon Chouinard and Patagonia, Dan Price, and whether capitalism can be repaired…or replaced?
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This episode is also available as a written essay. Read the full text transcript: “The History of Marketing, Propaganda & Politics From WWI to the…
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Is “How do I stop caring about what other people think?” the wrong question? Is it possible in the age of the personal brand…when a brand is literally what people think?
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America is a brand. The question is, “What is the value proposition? DoesAmerica deliver on its brand promise? What’s the cost of buying in?”
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Think And Grow Rich DEBUNKED Part 2 – Was Napoleon Hill the Greatest Self-Help Scammer of All Time?!
Many famous “thought leaders” cite Napoleon Hill’s Think And Grow Rich as the foundation of their philosophy of success. But do any of them fact check?!
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How did we get here? What is the history of marketing guns in the USA? Why are so many young men turning 18 and going to buy a gun?
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Apple Podcasts Google Podcasts Spotify Lots of famous folks are closing shop and “retiring” from coaching and online business. Some people are asking: “Is the…
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Knowing which type of changemaker you are helps you best position yourself as we fight for a better world. We need all hands on deck. Which changemaker are you?
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Apple Podcasts Google Podcasts Spotify I hear it all the time: “How do I build a business without being sleazy about it?” I spent many…
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Apple Podcasts Google Podcasts Spotify This episode was originally published as an essay on my blog on May 3, 2022. Read the full text transcript…
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Do “women supporting women” stay silent when women harm millions? What I learned about Rachel Hollis, Marie Forleo, Tony Robbins, Russell Brunson, and the Cult of Online Marketing.
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The online business world is obsessed with 7-figure launch numbers and “scaling” your business model to avoid “leaving money on the table.” Is it true?
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Why “it takes 20 years to be an overnight success” is WRONG. Plus! My review of Grant Cardone on “Undercover Billionaire.”
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This is my story of FREE SCHOOL: how I burned out, burned it all down, and the cult of online business pushed me into a mental breakdown.
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Apple Podcasts Google Podcasts Spotify This episode was originally published as an essay on my blog on March 10, 2022. Read the full text transcript…
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Why are there no negative reviews of Marie Forleo’s B-School? Is it the non-disparagement clause all B-Schoolers agree to before buying? And is that legal?!
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Rachael Kay Albers and her guest, Jeff Harry, explore the ultimate pyramid scheme: the United States of America in Episode 5 of the Marketing Muckraking podcast.
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Rachael Kay Albers explores what the to-go cup approach to thought leadership is doing to problem solving in Episode 4 of the Marketing Muckraking podcast.
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Rachael Kay Albers explores what entrepreneurs really mean when they say, “I hate marketing,” on Episode 3 of the Marketing Muckraking podcast.
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This episode was originally published as an essay on my blog on January 26, 2022. Read the full text transcript of “How To Lose Friends…
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This episode was originally published as an essay on my blog on December 5, 2021. Read the full text transcript of “The Age of the…
About the Marketing Muckraking podcast
Welcome to Marketing Muckraking, the show that asks not simply what brand culture can do for us, but what it’s doing to us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers — making fun of business and making business fun.
This is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. If you’re sick of business podcasts with all the answers — I’ve got nothing but questions.
If you love the show and want to support more marketing muckraking, please subscribe, review, share with your enemies, and if you really want to make my day, you can go to BuyMeARobe.com and leave a little something on the nightstand.