Marketing Muckraking podcast with Rachael Kay Albers - what is brand culture doing to us?

How To Be An Overnight Success (No, Really!)

This episode was originally published as an essay on my blog on April 5, 2022. Read the full text transcript of "How To Be An Overnight Success." 

I watched Undercover Billionaire with Grant Cardone so you don't have to.

I was forced into it by Cardone's relentless Instagram ads from his $63 million dollar private jet about how he made 7 figures in 90 days.

What was he selling on the show? Overnight success. Go figure.

Some say "it takes 20 years to become an overnight success," but they've got it wrong, because the biggest secret to overnight success is actually selling the dream of living the dream.

In this episode of Marketing Muckraking, I break down how to become an overnight success the dickfunnel way! And why, despite following the "easy" formulas, the success rate for students in celebrity business coaching programs like B-School, StoryBrand, and whatever Grant Cardone is selling, is so damn low.

Mentioned on the show:

Marketing Muckraking Podcast with Rachael Kay Albers

About the Marketing Muckraking podcast

Welcome to Marketing Muckraking, the show that asks not simply what brand culture can do for us, but what it’s doing to us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers — making fun of business and making business fun.

This is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. If you’re sick of business podcasts with all the answers — I’ve got nothing but questions.

Where we swap B School for FREE SCHOOL, easy for honest, and goal digging for marketing in pursuit of meaning.

If you love the show and want to support more marketing muckraking, please subscribe, review, share with your enemies, and if you really want to make my day, you can go to and leave a little something on the nightstand. 

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