Marketing Muckraking podcast with Rachael Kay Albers - what is brand culture doing to us?

If Capitalism Can’t Solve It, What Will?

This episode was originally published as an essay on my blog on February 8, 2022. Read the full text transcript of If Capitalism Can't Solve It, What Will?

Have you noticed your appetite for big ideas shrink in recent years? We like our solutions served in to-go cups: 15 second TikToks, 280 character tweets, 18 minute TED Talks.

But when you bake down an idea to become bite-sized, you’re left with easy-to-swallow strategies, not for solving problems, but living with them.

Join me, your host, Rachael Kay Albers, marketing muckraking director and brand strategist gone wild, as I explore what the Ideas Economy and the to-go cup approach to thought leadership is doing to our capacity for problem solving.

This episode is a love letter to Anand Giridharadas's book Winners Take All: The Elite Charade of Changing the World and what it reveals about who and what we lose in a capitalist economy that demands we only pursue win-win solutions.

Mentioned in this episode: 

Winners Take All: The Elite Charade of Changing the World by Anand Giridharadas

Marketing Muckraking Podcast with Rachael Kay Albers

About the Marketing Muckraking podcast

Welcome to Marketing Muckraking, the show that asks not simply what brand culture can do for us, but what it’s doing to us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers — making fun of business and making business fun.

This is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. If you’re sick of business podcasts with all the answers — I’ve got nothing but questions.

Where we swap B School for FREE SCHOOL, easy for honest, and goal digging for marketing in pursuit of meaning.

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