Rachael Kay Albers

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Why I quit designing websites

I Quit. Here’s Why I Stopped Designing Websites.

The biggest business mistake I ever made was becoming a web designer. My client, let’s call her Gabby, poured her entire budget for the year…

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If Your Website Was an 80s Dating Video

POP QUIZ: If your website was an 80s dating video, how creepy would it be — on a scale of awkward wink to proposing marriage?…

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If Your Website Was On Maury Povich: The Power of Reverse Niching

Niche down,” they said. “Your brand needs specificity,” they said. But secretly you think they’re kind of full of it, so you skipped over the…

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This Will Make Or Break Your B2B Marketing

Your business is B2B, not B2C, so you don’t need to worry about ideal clients, right? Think again. This week’s episode of #AwkwardMarketing is all…

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Content is not king

Content Is Not King

I’m going back on my word, y’all. Content’s not king. Or queen. Or prince. Or princess. Content’s not royal at all.  This contradicts everything I’ve…

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Your Brand Design Isn’t About What You “Like”

Basing your brand design choices on your favorite color from childhood or how you decorate your house is kinda like a restaurant only serving dishes…

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If Donald Trump Was An Online Marketer

If Donald Trump was an online marketer, he’d tell you what a LOSER you were for not buying his program. SAD. See the rest of…

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If Ghostface Was An Online Marketer

If Ghostface was an online marketer, he’d pop up all over the Internet and make you SCREAM by repeatedly asking, “What’s your favorite email address?”…

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If Carrie Bradshaw Was An Online Marketer

If Carrie Bradshaw was an online marketer, she’d follow and unfollow half of Instagram (much to Charlotte’s chagrin). See the rest of the Awkward Marketers…

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If Inigo Montoya Was An Online Marketer

My name is Inigo Montoya, you signed up for my email list, PREPARE TO BUY! See the rest of the Awkward Marketers My Mom Donald…

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