If Your Website Was an 80s Dating Video

POP QUIZ: If your website was an 80s dating video, how creepy would it be — on a scale of awkward wink to proposing marriage?

Bad news, friend. If you’re pushing the sale too hard, you’re inching wayyyy up the creep-o-meter. Trying to sell at the top of your funnel is like proposing marriage in a dating profile. So, I have a bold proposition for all you creatives and 1:1 service providers out there:

STOP TRYING TO SELL STUFF ON YOUR WEBSITE.

Your website has BETTER things to do to sell to people. Like…

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Educating your prospect

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Building trust and confidence

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Inviting your visitor into relationship with you

p.s. Your evergreen website operates differently than a sales page whose sole job it is to sell and NOTHING else. More on that in this video.

In this episode of Awkward Marketing, I’m breaking down:

The 3 most important things your website needs to do so you can make a sale down the line

BONUS: Grab the free Instant Website Review Kit and turn your website from highly creepy to high converting.

Rachael Kay Albers

I'm the Creative Director and Lead Designer at RKA ink, a brand, web design, and marketing agency for visionary entrepreneurs. I'm also a business comedian and the host of Awkward Marketing, a show that blends sketch comedy and bite sized biz advice to help small business owners create epic, unforgettable brands online. Think of me as the one woman SNL of biz TV. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, daughter, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!)