Small Facebook Ads Budget? Let’s Make Magic Happen

Ah, the magic of Facebook ads…watch your money disappear!

You could fly to Vegas and get front row seats to see David Copperfield for less than it costs to spray your generic ads at cold audiences, praying they convert. At the very least, you’d have better odds at the slots than with a haphazard Facebook ad campaign. 

“B-b-buuuuut, RKA! Organic engagement is at an all time low! How am I supposed to reach my people without ads?”

I’m glad you asked 😉 In this episode of Awkward Marketing, I’ve got THREE SIMPLE AD HACKS to help you make magic happen with a small Facebook ads budget.

Now, go on with your ad self and catch this episode before it turns into a colorful scarf. (Special cameo by my love bunny, Alice.)

Here’s how to make magic happen with a small Facebook ads budget:

1. Retarget, retarget, retarget!

Facebook retargeting ads, sometimes called remarketing, essentially refers to serving ads to people who have already interacted with your brand in some way. Instead of spraying your ads at cold audiences who have never heard of you before (the old way of advertising) you can tailor ads to people who have liked your Facebook Page, visited your website, explored a landing page, etc.

And the best part? You get a much bigger bang for your buck by retargeting folks who have already showed some interest in you vs. trying to turn a cold, never-heard-of-you-before audience into your buyer.

2. Create different ads based on user behavior

Your customers have different needs and questions at different parts of their buyer journey. Customize your Facebook ads based on their behavior. If they visit your services page and bounce, serve them an ad for a lead magnet to show them value. If they download your free offer, serve them an ad to set up a discovery call. Once they set up that call, serve them an ad with a testimonial talking about your results. Don’t expect one ad to do all the work for you.

3. Don’t set and forget

Your Facebook ads are part of an ongoing marketing strategy. You want to tweak your ads to perform better as you receive more information about what’s working and not working.

The more you “season” your Facebook pixel, i.e. the more traffic you send to your website, the better Facebook gets at understanding what your audience likes and doesn’t like.

In the end, Facebook wants you to make money.

The more money you make with Facebook ads, the more you want to use them to continue driving engagement and conversions. So, no, Facebook is not out to get you! I promise.

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.