Marketing Is A Lifestyle, Not A Diet

Has this ever happened to you?

You write a blog that you’re really excited about, post it on social media, and kick up your feet, waiting for the Internet to fall in love with you.

And then your only commenter is your Aunt Kathy, who shares it on Facebook alongside slightly pixelated wine o’clock memes and videos of dogs reuniting with their owners.

So you feel like a big fat failure and decide that maybe blogging isn’t for you, after all. You poured your precious time and energy into “creating content” just like RKA told you to do and no one cared or even read it, so there’s gotta be better things to do with your time, right? You’re not alone.

You’re in the ranks of millions of brilliant business owners who have something amazing the world will never get to experience because they gave up too soon.

The mistake you’re making isn’t that you suck at marketing or you aren’t cut out to create compelling content. Your mistake is thinking that marketing is a temporary thing — something you only do once or twice and then reap the rewards and move on to focus on other “more important” things.

Quitting marketing because you don’t have instant results is like eating a salad and then swearing off lettuce forever because one handful of kale didn’t change your life.

Marketing is a lifestyle, not a diet.

Marketing will always be a part of any healthy business. There is no shortcut, no fad formula, no magic pill that can replace consistency — showing up every day and doing the work.

In this episode of Awkward Marketing, we’re talking about how to make marketing a consistent, sustainable part of your workflow so you don’t burn out right before the magic happens. Tune in (if for nothing else but to watch me do aerobics in a sweet 80s tracksuit).

Work smarter, not harder with this FREE guide to repurposing content so you can get more bang outta every blog:

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.