The 3 Types of People Reading Your Small Business Blog

You’ve heard that “content is king” and that you should be creating content on your own platform, i.e. your website.

But a BLOG??? Is that reaaaally necessary? You’re thinking, “Who’s going to go read my blog every day/week/month?” OR “I don’t want to blog! I don’t want to tell the world about my cats/lunch/kids!”

Raise your hand if, as a small business owner, you’re CONFUSED about what a blog’s supposed to do for your business — and WHO THE HECK IS READING IT!?!

Raise your other hand if you’d rather NOT spend your time painstakingly photographing your lunch or divulging the intimate details of your family (or feline’s) life. (Isn’t that what blogs are for? Pictures of what you ate mixed with anecdotes about your tots?)

In this week’s episode of Awkward Marketing, the gang and I take on the real purpose of biz blogging, starting with the three types of people who visit your small business blog and how your blog serves them (and you).

And, if it brings you comfort, no turkey sandwiches or toddlers were exploited in the making of this episode.

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.