The 3 BEST THINGS To Invest In BEFORE A New Website

Ready to design a new website? HOLD IT RIGHT THERE!

There are THREE THINGS you must invest in befooooore hiring a web designer (or going the DIY route). Have you done all three?

1. Photography: photos can make a break a website 
2. Copywriting: content is king and design is its consort, so don’t skimp on copy 
3. Strategy: create a plan for how you’re going to reach your goals once the site is built 


Links & Resources I Mention In This Episode

Rachael Kay Albers

I'm the Creative Director and Lead Designer at RKA ink, a brand, web design, and marketing agency for visionary entrepreneurs. I'm also a business comedian and the host of Awkward Marketing, a show that blends sketch comedy and bite sized biz advice to help small business owners create epic, unforgettable brands online. Think of me as the one woman SNL of biz TV. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, daughter, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!)