Rachael Kay Albers | Creative Director, Brand Strategist, Marketing Muckraker

Should Brands Be “Political”?

In this installment of Marketing Muckraking, I explore the question: should brands be “political”? Are we turning to corporations because we’ve lost our faith in government? What do we do, as brand consumers and business owners, with the answers to these questions? How do we build a better world?

Shiny Happy People: Duggar Family Secrets: 19 Brands & Counting

I review of Shiny Happy People: Duggar Family Secrets through the lens of marketing muckraking – how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history.

The Age of Personal Unbranding

We need personal unbranding because the term “Creator Economy” suggests an economy that belongs to creatives, when it’s really asking you to create for free, get paid in attention, and thank the platforms that profit off your labor for the opportunity to “do what you love.”

When a Boy Boss and a Girl Boss Fall in Love…

What to exploit when you’re expecting: the guide for influencers ready to monetize every precious moment…

Episode 21 - Can We Fix Capitalism - Marketing Muckraking with Jeff Harry and Rachael Kay Albers

Can We Fix Capitalism? CoMuckraking with Jeff Harry

Can we fix capitalism? Join Jeff Harry for a special CoMuckraking episode where we talk Yvon Chouinard and Patagonia, Dan Price, and whether capitalism can be repaired…or replaced?

Row of dropshipping boxes that say "More! Faster!" with "Ethical" Marketing shipping label

How To Get MORE! Results FASTER! and Why Ethical Marketing is a Long Game

We tend to see scaling as the ultimate goal of a successful business. Are “more!” results “faster!” compatible with ethical marketing?

Episode 20 - History of Marketing, Propaganda, and Politics From Edward Bernays and WWI to Cambridge Analytica, Facebook, and Trump

Marketing, Propaganda, and Politics From WWI to Trump

Apple Podcasts Google Podcasts Spotify This episode is also available as a written essay. Read the full text transcript: “The History of Marketing, Propaganda &…

Marketing, Propaganda, and Politics in Post Trump Era

How Did We Get Here? A History of Marketing, Propaganda, and Politics From WWI to The Post-Trump Era

After the FBI raid on Mar-a-Lago, Trump supporters are saying to “lock and load” for civil war. How did we get here? We need to go further back. Marketing history intertwines with how politics and culture took shape over the last century. To understand marketing history is to understand ourselves.

The Not-So-Subtle Art of Caring What Other People Think

Is “How do I stop caring about what other people think?” the wrong question? Is it possible in the age of the personal brand…when a brand is literally what people think?

Brands, Self-Help, and the Art of Caring What Other People Think

I get this question a lot: “How do you stop caring about what other people think?” Maybe it’s the wrong question.