The Age of the Personal Brand
This episode was originally published as an essay on my blog on December 5, 2021. Read the full text transcript of "The Age of the Personal Brand" here.
We’ve all heard about what personal branding can do for us, but what is The Age of The Personal Brand doing to us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later, Naomi Klein's adbusting book NO LOGO burst on the scene.
Join me, your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in the exploration of what happens when we apply market logic and corporate strategy to our selves.
Mentioned on the show:
- NO LOGO by Naomi Klein
- "The Brand Called You" by Tom Peters
- What our fascination with Inventing Anna tells us about the age of the personal brand, an op-ed by Rachael Kay Albers in The Week
About the Marketing Muckraking podcast
Welcome to Marketing Muckraking, the show that asks not simply what brand culture can do for us, but what it’s doing to us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers — making fun of business and making business fun.
This is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. If you’re sick of business podcasts with all the answers — I’ve got nothing but questions.
Where we swap B School for FREE SCHOOL, easy for honest, and goal digging for marketing in pursuit of meaning.
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