The Answer To “But, What If Everyone Laughs At Me?!”

– Every entrepreneur’s inner voice before launching that next big thing.

A friend of mine was wrestling with this a few weeks back. She was stepping out into a whole new niche and TERRIFIED that the cool kids were going to laugh and point and throw tomatoes, crying, “Who are YOU to talk about this stuff? What do YOU know?!”

Who hasn’t had the nightmare about being laughed out of a room? (Or just awkwardly side-eyed into silence…) The fears that creep up when running a small business aren’t just about the possibility of failure, but the possibility that other people will call us fools.

Awkward Marketing to the rescue. Check out the latest episode for what I told my friend about moving into her new niche AND the three secrets I’ve learned to help cope with the fear of being tomatoed by the masses.

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.