The MOST DANGEROUS Marketing Myth and How It Destroys Businesses

This marketing myth is DESTROYING small businesses today and making dirty liars filthy rich. (And I’m SICK OF IT!!!)

If you’ve ever heard “Buy this book, take this course, do this retreat and you, too, will be an overnight success,” you know what I’m talking about. Here’s why the overnight success myth is destroying businesses:

1. It reduces your confidence; you feel like a failure because you haven’t “made it” yet

2. It’s bleeding you dry; you’ve just wasted your life savings trying to “live the dream”

3. It’s distracting you from the REAL work; you are so busy chasing this fairytale, you’re not doing the stuff that will meaningfully move the needle on your business

There is no magic pill. This “building a business” thing is a marathon, not a sprint. It’s slow cooking. The only thing a “six figure shortcut” will do is decimate your self esteem, empty your bank account, and keep you from doing what matters most.

People & Resources I Mention In This Episode

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.