Rachael Kay Albers | Creative Director, Brand Strategist, Marketing Muckraker

Personal Branding vs. Human Being

In many ways, it seems easier to become a “personal brand” version of yourself than to be yourself. Brands are built on simplicity. A “good”…

Yes! Activism Works, Even When It Doesn’t

On Rachel Hollis, “cancel culture,” community organizing, and why we can’t “win” activism & accountability, but should do it, anyway.

Cancel culture and celebrity personal brands in PR crisis, with Molly McPherson

Cancel Culture and Personal Brands in PR Crisis, with Molly McPherson

I’m joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her, talking cancel culture and personal brands in PR crisis.

You Don’t Have to Burn It All Down (And Why TOO MUCH Should Be SO MUCH)

Rebrand TOO MUCH to SO MUCH. Instead of saying, “She’s TOO MUCH,” say, “She’s SO MUCH.” You’re welcome. Lessons on burning it all down…

What Happens After You Burn It All Down?

In 2021, I started a business / art experiment called FREE SCHOOL. I didn’t know at the time that this school would teach me to free myself. What happens after you burn it all down?

Fix it from within or burn it all down? Part 4 of the Online Business Family Tree series...where do we go from here?

Part 4: Fix It From Within or Burn It All Down? What Next?

Burn it all down? Or fix it from within? Where do we go from here? Tune in for the final installment of the Online Business Family Tree…

ClickFunnels to Hell, Fake It 'Til You Make It, and Moneyball: The Online Business Family Tree - Part 3 on Marketing Muckraking

Part 3: ClickFunnels to Hell, Fake It ‘Til You Make It, and Moneyball

In this installment, we cover fake it ’til you make it, clickbait and ClickFunnels, from Russell Brunson all the way to WWI and WWII.

How to Build a More “Ethical” Business (And How I Built Mine)

The #1 question I get from Marketing Muckraking fans is, “How do I build a more ethical business?”; “What does ethical marketing look like?”

6 Figure Masterminds, Marie Forleo, and The Syndicate - The Online Business Family Tree Episode of Marketing Muckraking, Part 2

Part 2: Six Figure Masterminds, Marie Forleo, and The Syndicate

In Part 2 of the Online Business Family Tree, we cover 6 figure masterminds, Marie Forleo, the Syndicate, and how early Internet marketers brought mind control & manipulation online.

From Thomas Edison to Tony Robbins - The Online Business Family Tree episode of Marketing Muckraking

Part 1: The Online Business Family Tree From Thomas Edison to Tony Robbins

This is Part 1 of The Online Business Family Tree series, tracing back Internet marketing history, from Thomas Edison to Tony Robbins.