Rachael Kay Albers
I review of Shiny Happy People: Duggar Family Secrets through the lens of marketing muckraking – how the Duggars and the IBLP used modern marketing, branding, and PR to re-write history.
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We need personal unbranding because the term “Creator Economy” suggests an economy that belongs to creatives, when it’s really asking you to create for free, get paid in attention, and thank the platforms that profit off your labor for the opportunity to “do what you love.”
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What to exploit when you’re expecting: the guide for influencers ready to monetize every precious moment…
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Can we fix capitalism? Join Jeff Harry for a special CoMuckraking episode where we talk Yvon Chouinard and Patagonia, Dan Price, and whether capitalism can be repaired…or replaced?
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We tend to see scaling as the ultimate goal of a successful business. Are “more!” results “faster!” compatible with ethical marketing?
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Apple Podcasts Google Podcasts Spotify This episode is also available as a written essay. Read the full text transcript: “The History of Marketing, Propaganda &…
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How Did We Get Here? A History of Marketing, Propaganda, and Politics From WWI to The Post-Trump Era
After the FBI raid on Mar-a-Lago, Trump supporters are saying to “lock and load” for civil war. How did we get here? We need to go further back. Marketing history intertwines with how politics and culture took shape over the last century. To understand marketing history is to understand ourselves.
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Is “How do I stop caring about what other people think?” the wrong question? Is it possible in the age of the personal brand…when a brand is literally what people think?
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I get this question a lot: “How do you stop caring about what other people think?” Maybe it’s the wrong question.
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America is a brand. The question is, “What is the value proposition? DoesAmerica deliver on its brand promise? What’s the cost of buying in?”
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