The RomCom Website

Formulaic, overdone, and impossible to tell apart. Ever have déjà vu when visiting a website? Like you’ve seen the design a zillion times before?

In this special Awkward Marketing series, I’m breaking down the 5 worst types of websites. I call this one: The Template.

The Template Website looks like every other website on the ‘net. It borrows design elements from industry leaders so the whole WWW is awash in the same parallax flat lays, pictures of succulents, and clip art icons.

The problem with The Template Website isn’t that it was built with a template, which can be a handy tool for building up a website on a budget and with little coding knowledge. The problem is when everyone recycles the same look, your brand fades into the background. Your website is forgettable. (Plus, who wants a knockoff?)

Copying thought leaders won’t make you one.

Rachael Kay Albers

I'm the Creative Director and Lead Designer at RKA ink, a brand, web design, and marketing agency for visionary entrepreneurs. I'm also a business comedian and the host of Awkward Marketing, a show that blends sketch comedy and bite sized biz advice to help small business owners create epic, unforgettable brands online. Think of me as the one woman SNL of biz TV. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, daughter, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!)