The Leave It To Beaver Website

Published: May 13, 2019
last updated: September 30, 2020

Rachael Kay Albers, RKA

RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.

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Beaver

Carousel sliders, endless sidebars, that GoDaddy visitor counter. (Ooooh 3201 people have visited your site! Is this since Y2K?)

In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Leave It To Beaver Website (also known as Leave It AND START OVER) is so outdated it looks like you created it on Geocities back when frames were all the rage.

Leave It To Beaver Websites drive down trust and credibility because you leave visitors wondering if you’re still in business…and how you’ve stayed that way since you haven’t kept up with the times.

Vintage works for wine, not websites. If your website is old and outdated, what does that say about the quality of your services?

Welcome to Creative Camp   🏕️   Keep exploring the camp log

What is Creative Camp?

Hey! I'm RKA 🌈 But that's Rachael Kay Albers to you 😉

I'm a creative director + brand strategist on a quest to create more for play, not just for pay. So, I built a camp instead of a content strategy. 30 days, 30 creative adventures =

1. Each day, I pull a creative action verb from the 🫙 Create Jar.

2. Then I spin a muse / medium with the 🌈 Explore Spinner.

3. Finally, I roll the 🎲 Experiment Dice for 6 possible twists.

Creative Camp is an experiment in wild, unoptimized creativity. And you're invited to come along. Welcome to camp. 🏕️🎨

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Essays + experiments + ideas I’m thinking about in public.

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