The Leave It To Beaver Website

Carousel sliders, endless sidebars, that GoDaddy visitor counter. (Ooooh 3201 people have visited your site! Is this since Y2K?)

In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Leave It To Beaver Website (also known as Leave It AND START OVER) is so outdated it looks like you created it on Geocities back when frames were all the rage.

Leave It To Beaver Websites drive down trust and credibility because you leave visitors wondering if you’re still in business…and how you’ve stayed that way since you haven’t kept up with the times.

Vintage works for wine, not websites. If your website is old and outdated, what does that say about the quality of your services?

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.