The Jurassic Park Website

Published: May 20, 2019
last updated: September 30, 2020

RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.

Pop ups you can’t click out of, videos on autoplay that scare the living CRAP out of you…

…opt in forms that confirm shame visitors (“Click this link or the sky will fall!”): this website is a scary place. In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Jurassic Park website (aka Lead Magnet Park) started as a good idea – you wanted to thrill visitors with all your gargantuan value. But somewhere along the way, you lost control.

Jurassic Park Websites will eat your credibility for lunch while chasing clients away. What began as a free offer ends a hellish nightmare where visitors are begging for an opportunity to X out.

Are your pop ups and autoplay videos tearing your user experience to shreds?

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.

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