The Jurassic Park Website

Pop ups you can’t click out of, videos on autoplay that scare the living CRAP out of you…

…opt in forms that confirm shame visitors (“Click this link or the sky will fall!”): this website is a scary place. In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Jurassic Park website (aka Lead Magnet Park) started as a good idea – you wanted to thrill visitors with all your gargantuan value. But somewhere along the way, you lost control.

Jurassic Park Websites will eat your credibility for lunch while chasing clients away. What began as a free offer ends a hellish nightmare where visitors are begging for an opportunity to X out.

Are your pop ups and autoplay videos tearing your user experience to shreds?

Rachael Kay Albers

I'm the Creative Director and Lead Designer at RKA ink, a brand, web design, and marketing agency for visionary entrepreneurs. I'm also a business comedian and the host of Awkward Marketing, a show that blends sketch comedy and bite sized biz advice to help small business owners create epic, unforgettable brands online. Think of me as the one woman SNL of biz TV. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, daughter, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!)