The Honey I Shrunk the Kids Website

Long paragraph blocks, links buried in text. The website was fine…until you couldn’t figure out what to do next!

In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Honey I Shrunk The Call to Action Website makes you scroll endlessly and click page after page until you find what you’re looking for. Trying to find a button in the footer? Think again!

Honey I Shrunk the Call to Action Websites have high bounce rates, low conversions, and they ensure users leave feeling frustrated.

Your website should make it easy to find the next step. Don’t make them whip out their magnifying glass to know what to do.

Rachael Kay Albers

I'm the Creative Director and Lead Designer at RKA ink, a brand, web design, and marketing agency for visionary entrepreneurs. I'm also a business comedian and the host of Awkward Marketing, a show that blends sketch comedy and bite sized biz advice to help small business owners create epic, unforgettable brands online. Think of me as the one woman SNL of biz TV. After 10+ years living, traveling, and coding in Australia, Germany, Guatemala, Kenya, and Mexico, today I'm based outside Chicago with my husband, daughter, our two troublemaking dogs, and a bunch of old computer cords we're afraid to throw away. (You never know!)