The Honey I Shrunk the Kids Website

Published: May 10, 2019
last updated: September 30, 2020

Rachael Kay Albers, RKA

RACHAEL KAY ALBERS is a brand strategist + creative director for businesses that burn the rulebook. She writes at the intersection of personal branding, pop culture, history, and identity.

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Long paragraph blocks, links buried in text. The website was fine…until you couldn’t figure out what to do next!

In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Honey I Shrunk The Call to Action Website makes you scroll endlessly and click page after page until you find what you’re looking for. Trying to find a button in the footer? Think again!

Honey I Shrunk the Call to Action Websites have high bounce rates, low conversions, and they ensure users leave feeling frustrated.

Your website should make it easy to find the next step. Don’t make them whip out their magnifying glass to know what to do.

Welcome to Creative Camp   🏕️   Keep exploring the camp log

What is Creative Camp?

Hey! I'm RKA 🌈 But that's Rachael Kay Albers to you 😉

I'm a creative director + brand strategist on a quest to create more for play, not just for pay. So, I built a camp instead of a content strategy. 30 days, 30 creative adventures =

1. Each day, I pull a creative action verb from the 🫙 Create Jar.

2. Then I spin a muse / medium with the 🌈 Explore Spinner.

3. Finally, I roll the 🎲 Experiment Dice for 6 possible twists.

Creative Camp is an experiment in wild, unoptimized creativity. And you're invited to come along. Welcome to camp. 🏕️🎨

Shake that body of work

Essays + experiments + ideas I’m thinking about in public.

Need a creative director?

Brand strategy for bold leaders ready to reinvent.