The Honey I Shrunk the Kids Website

Long paragraph blocks, links buried in text. The website was fine…until you couldn’t figure out what to do next!

In this special Awkward Marketing series, I’m breaking down the website mistakes that will make you cringe.

The Honey I Shrunk The Call to Action Website makes you scroll endlessly and click page after page until you find what you’re looking for. Trying to find a button in the footer? Think again!

Honey I Shrunk the Call to Action Websites have high bounce rates, low conversions, and they ensure users leave feeling frustrated.

Your website should make it easy to find the next step. Don’t make them whip out their magnifying glass to know what to do.

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.