They say we fear what we don’t understand.
In the world of online marketing, that fear can often mean we fork over wads of cash to have someone else wave their magic wand and figure stuff out for us.
Take SEO, an acronym so misunderstood it either sends entrepreneurs running for the hills or reaching for their wallets. And, hey! That’s what money’s for, right? Money is a tool and one of its better uses is to help us do things we can’t do for ourselves.
As I shared in Episode 50 of Awkward Marketing, you want to delegate the things that you have mastered or you can afford to pay someone to master for you.
So, when it comes to SEO, I see plenty of small businesses opt for the latter. They’re so mystified by the “magic” of search engine optimization, they happily throw money at it, trusting the SEO wizards will wave their magic wands and make top rankings appear out of thin air.
Yet, without a strong working of knowledge of what SEO is and how it works, it’s hard to discern the wizards from the half-wits. (You don’t have to be a warlock to make money disappear.)
SEO may seem like sorcery, but it’s not as tricky as it looks. If you’re mystified by SEO (or if you’ve ever struggled to explain search engine optimization to your clients) this episode of Awkward Marketing is for you.
You’ll walk away understanding SEO like you never did before with 5 practical tips for getting found by the folks who need your products and services most: no potions, no magic, no wizards needed.
And, with this wisdom in your back pocket, when you’re ready to delegate this task, you’ll know who to hire to help you boost your search engine rankings (and who’s just out to make your dollars disappear).
